Optimize your Social Media Monitoring in Internet911

  

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Internet911’s Social Media Monitoring tool offers an array of options to keep track of who’s saying what about you and where. It covers mentions on Twitter, forums, blogs, YouTube, Facebook and the web in general.  You set up 5 to 15 keywords and if anyone mentions them online, this tool will find it for you.

Having the best tool available has quickly become an essential part of every company’s risk management and customer engagement strategy, by utilizing Internet911 you are already one step ahead of the curve. One of the great features of Internet911 social media monitoring tool is the flexibility it offers you in terms of keywords and search options; but just like with any tool, there are tips and tricks to tweak this tool to your needs and help you better achieve your social media goals.

Here’s what you need to do to optimize your social media monitoring using Internet911:

How to select the best keywords…

…to monitor your brand:

Are you “Googleing”?

The best way to know what keywords are of relevance to your company is to Google them. If the data you get is of value to you then you have chosen well. When doing a search for your brand, keep track of what words get repeated or the words that rank higher. You can use Google’s KeyWord Tool to find out which words are being searched the most.

Include Services/Products/Employees

If your company’s brand name is too general or not well known, try including your products’ names or even your most outspoken employees plus your company name (ex. Steve Jobs Apple). Customers may be looking for you without really knowing who you are. As an example, someone may be talking about one of your managers and how pleasant it was meeting him or her at that conference – that’s a perfect opportunity for you to join in that conversation.

…to monitor your industry:

Use long-tailed keywords

Terms that are more focused and specific are more likely to convert. For this same reason, you need to monitor these terms in order to keep an eye on competition. As an example, you can add “veterinary” to your keywords but you would be overwhelmed with noise – irrelevant data. You would be better off searching for “new york veterinary small dogs”.

Go general but not too general

Try using location whenever possible. If your company sells insurance you may want to use something like “auto and home insurance quotes Toronto”. Just searching for “Insurance Toronto” or “auto insurance quote” would generate irrelevant data.

Keep an eye on industry trends and competition

Remember that you can edit, add and remove your keywords at any time. You can use this option to add your competitors’ names and /or products and see how much exposure they are getting and where. There’s no need to reinvent the wheel!

Social media monitoring will better prepare you to make decisions online and capitalize on engagement opportunities. By joining in the conversation and increasing your knowledge pool you can turn critics into believers and expand your brand’s reputation.

For more information about how to use the Social Media Tool within Internet911 and its other services, please visit our support center http://support.internet911.com/ or contact us 911support@internet911.com