Trademark protection: take down, update, modify and remove infringing content
Posted by Omri Benhaim on Thu, Oct 06, 2011
For companies, their brand and logo are their identity. It represents them as an organization and gives them a name and face that is distinguishable from their competitors. For these reasons and more, trade-marking is an integral step in monitoring and controlling the use of those brands and logos. Not only does this apply to someone trying to use a logo on a t-shift or ad campaign but also to the use of these on the web.
Imagine a business listing for your company on a popular directory site that is incorrect and continually misinforms customers as to your address and phone number. You attempted to contact the domain owners and the website contacts but no one is responding to you, so you decide to take it directly to the ISP (internet service provider). The problem is that the ISP will not remove the content because the company has no trademark protection and thus has no legal domain over their name. After spending hours trying to fix this issue, you end up with no results all because you did not trademark your brands and logos.
Brandprotect’s Brand Abuse Department scourers the internet for any and all references and logo’s related to your organization and provides you with a report as to each website’s possible infringement on your organization. They are then able to take down, update, modify and even remove any content infringing on your business. By trade-marking you brands and logos, Brandprotect is able to expedite these incidents especially when the ISP is involved.