BrandProtect launches Internet911
Posted by Shanna Gordon on Thu, Sep 23, 2010
While most people are aware of the rapidly growing number of internet threats, very few people know that there is something that can be done about them.
We at BrandProtect have been protecting companies from Identity Theft, Intellectual Property Rights abuses, defamatory discussions and other forms of online threats for the last 10 years. While the majority of our customers are Fortune 500 brands and large 
financial institutions, we identified a need in the small and medium sized business sector as it became the focus of online fraudsters.
The fact that small business is the new focus for fraudsters may be surprising to you, but when you consider the millions of dollars that large corporations are spending on protection both inside and outside the firewall it’s easy to understand why fraudsters started pursuing greener pastures. Especially pastures without fences.
Social Media has added a further element of threat to all business that was never there before. Youtube, Twitter, Facebook et al, have created an environment where both intentional and unintentional information sharing can prove catastrophic to a business. Whether it’s a complaint about a product, inappropriate comments or intentional misinformation, the immediate proliferation of information through social media is alarming and in most cases devastating.
What makes social media threats so difficult to manage is the added element of discretionary free speech. It’s relatively easy to identify and take down phishing attacks or malware. It’s easy to identify inappropriate uses of a company’s intellectual property. But it’s very difficult to determine the point where comments and posts cross the line from expressions of free speech to being offensive and even libellous.
We kept hearing the same thing from business owners, “If there was an affordable, easy to understand, integrated solution to help me deal with online threats, I would buy it!”
So we spent the last year and a half developing internet911 to serve what we saw to be a significant need in the marketplace. We designed the internet911 program to match something that everyone was most comfortable with – Home alarm systems. We all understand the purpose behind putting warning stickers on our front doors, motion detectors in our properties and the concept of being able to call 911 when an intruder has been detected.
In the same way, internet911 is a compilation of services and technologies that serve as an integrated alarm for internet threats.
-There is a protection seal for your website,
-Critical policies and procedures that are essential in managing threats,
-A series of detectors that identify possible intrusions to your website, inappropriate uses of your intellectual property and the monitoring of social media for discussion, news, blogs, videos and pictures.
In addition, there’s a team of experts available 24x7 to assist in determining a remediation strategy or assisting in the actual takedown of threats. All served in a personalized integrated portal that allows you to identify, track and manage infractions.
All that at a price point of $1,000 per year so that it can be affordable for companies of any size.
For more information check out our website www.internet911.com
We will continue with specific blogs about the individual elements of the internet911 program along with reviewing interesting case studies in detail.