Are Digital Billboard and Internet Discussion Tracking during acquisitions a best practice?
Posted by Michael Kiefer on Tue, Sep 21, 2010
As of this past Friday, 250 banks have been or are currently being re-branded since January 1st in America! The branch conversions and or branch shuttering are going on in every community. Budgets and people allocation have been established for the removal of the acquired institutions old brands in the physical world; billboards, outdoor signage, branch branding, letterhead, ect. Entire teams and project plans are know and upon completion, celebrated! Food for Thought: Including internet digital branding in the budget and process of acquisition. More than just rebranding the institution website. Community banks and credit unions have extensive internet business listings; local commerce involvement, non profit listings, associations, local baseball leagues, ect.. Every acquisition should include both an internet image and text search of the acquired institution on the internet and conversion to the new branding. Additionally, the acquiring institution should be monitoring internet discussion in three main areas: What are the acquiring institutions employees saying about the acquisition, What are the acquired employees saying about the transition and What are the customers saying about the transition. Best practice or not?