Imagine an online world where dot EVERYTHING was possible. Now, everything to the right of the dot will no longer be limited to .com, .org, .edu , soon you will see new gTLDs that are dot EVERYTHING. Many financial institutions believe that by creating their own domain extensions for example, “.Barclays” , “.paypal “ or “.bank” can enhance security and customer trust thereby decreasing fraudulent websites. No doubt, The Internet Corporation for Assigned Names and Numbers (ICANN’s) new gTLD program is going to change the internet landscape. The question that many internet security experts like myself are asking, is how will all this affect phishing and internet scams? Phishing is one of the top online threats today and has been around for over a decade now. Why haven’t we been able to get rid of phishing sites for good? Cybercriminals continue to gain from phishing sites because it’s easy and simple to launch. Every attack is built with end-users emotions in mind. The driving force of success of phishing sites are their social engineering components and manipulation of human emotion. Online users still click on malicious links, fall for scams and get drawn in by enticing phishing emails. RSA’s 2012 statistics reveal 32, 581 attacks happen on average each month, which is a 19% increase globally compared to 2011. According to APWG, financial companies are continually the most targeted industry. The idea behind the new gTLDs and having for example a .bank domain is to ensure online banking customers that they are on a legitimate banking site.